Client project

AragoCor Minerals

A marketing site for an industrial mineral supplier selling one product into five technical markets, and the AI sourcing tool that turns visitors into quote requests.

In short

The problem. One mineral sold to five very different buyers, from soil agronomists to glass engineers, who share almost no vocabulary.
What I built. A site organized by buyer, with the specs each one checks first and "Request bulk pricing" on every page, plus a freight and quote tool now being tested with real buyers.
What it means for you. If you serve several kinds of customer, each gets a page in their own terms, all pointing to the one action that pays.

Client: AragoCor Minerals, supplier of Bahamian oolitic aragonite
Sector: Industrial minerals, business-to-business
Scope: Website design and build, technical copy, AI catalog, freight calculator and quote-request tool
Year: 2026
Status: Site live at aragocorminerals.com; sourcing tool in staged rollout on its own URL. Checked September 29, 2026.

AragoCor Minerals homepage: oolitic aragonite sized to your process, over Bahamian ocean photography

At a glance

served from one product line, without the site fragmenting into five: 5 markets
each labeled with the particle sizing a buyer checks first: 4 grades
live AI with an offline engine behind it, so the tool degrades instead of failing: 2 answer paths
“Request bulk pricing” in the header of every page: 1 action

The situation

AragoCor supplies Bahamian oolitic aragonite into five very different markets: agriculture, glass, water treatment, polymers and construction. Same mineral, five buyers who care about entirely different things. A soil agronomist and a glass batch engineer share almost no vocabulary.

Most industrial supplier sites solve this by going vague — a stock photo, "quality solutions for your needs," and a contact form. That loses the technical buyer, who is scanning for one thing: does this material meet my spec?

The site needed to be specific enough to satisfy an engineer and organized enough that five audiences could each find their own room.

Constraints

The buyer is technical and skeptical, so vague claims actively lose the sale. Five application areas had to be served from one product line without the site fragmenting into five sites. And anything added later — including the sourcing tool — had to drop onto the finished site without a rebuild.

What I built

A structure organized around the buyer, not the org chart. Products are graded by process — AG-CAL, GL-CAL, WT-CAL, PL-CAL — each carrying the particle sizing a buyer actually checks for: 0.2–0.5 mm, under 0.1 mm, 1–3 mm. Industries gets its own path for buyers who don't yet know which grade they need. Science holds the technical depth and the downloadable data sheet, available without cluttering the sales route.

Application areas grid: agriculture, aquaculture, energy and other markets served by one mineral — One mineral, eleven application areas. The grid is the fork in the road for a buyer who arrives knowing their industry but not their grade; the five markets the hero names are the ones sold into in bulk.

Copy with numbers in it. 96–98% CaCO₃. Classified 20 to 325 U.S. mesh. No calcination step. OMRI listed for organic production. The sourcing process written out in five plain stages, ooid bank to dock, naming the supply chain rather than gesturing at it. Writing this required understanding the material, not just restyling a brief.

Product catalog showing four aragonite grades with particle sizing for each process — Four grades, each labeled with the particle sizing a buyer checks before anything else.

A visual system that stays credible. Marine photography from where the mineral forms, editorial serif headlines, generous whitespace. Restrained enough to read as a serious industrial supplier rather than a startup.

Conversion built into the frame. "Request bulk pricing" sits in the header on every page — the single action the site exists to drive.

Then: the sourcing tool

The site answered what AragoCor sells. Buyers still stalled on the next question — what it costs to move a container from origin to their port — and every one of those went to a salesperson, who spent the day re-answering the basics.

So I built a second layer: a searchable mineral catalog, a maritime freight and stowage calculator that returns real shipping figures, and RFQ capture that routes to sales with the conversation already attached, so the first human reply can be an actual quote. It runs on live AI with an offline knowledge engine behind it, so it degrades instead of failing when a provider is unreachable. It deploys as a floating widget on the existing site — no rebuild.

The tool sits on the revenue path, so it has two ways to answer. When the live model is unreachable the offline engine takes the question — the buyer gets a degraded answer instead of an error.

Decisions and tradeoffs

Specificity over polish. Mesh sizes and CaCO₃ percentages in the hero, not "premium quality minerals." That narrows the audience and converts the part of it that matters.

A second answer path, at a cost. Building the offline fallback took real time up front. It also means a sales tool that stays up when a third-party API doesn't — a fair trade for something sitting on the revenue path.

Standalone before embedded. The tool went live on its own URL first, so the freight logic could be tested against real use before appearing in front of existing customers.

Calculator over chatbot. The AI is the interface; the freight number is the product. Plenty of tools will chat with a buyer. Far fewer give them a number they can act on.

Both answer paths end in the same place. Sales opens an RFQ that already carries what the buyer asked and what the calculator returned, so the first human reply can be a quote.

Result

What can be counted on the live site, checked on September 29, 2026. Inquiries and conversions are tracked — the site was instrumented from launch — but those are the client's figures, and they are not published here.

Markets sold into in bulk: 5, from one product line
Application areas listed: 11
Product grades: 4, each with its particle sizing
Primary action: 1 — "Request bulk pricing", in the header of every page
Sourcing tool: Catalog search, freight calculator, RFQ capture
Answer paths: 2 — a live model, an offline engine behind it

Where it stands

The site is live at aragocorminerals.com, instrumented from launch with privacy-friendly analytics and conversion events on the quote path — so the question of what's working is answered with data rather than opinion. The sourcing tool is running on its own URL in staged rollout, with freight logic being validated against real inquiries ahead of embedding it on the main site; as of September 29, 2026 the main site carries no widget, which is the standalone-first decision above holding rather than slipping.

What this means for your project

Most local businesses are not selling one mineral into five industries. The problem underneath is common, though: one business, several kinds of customer, and a site that has to be specific to each of them without becoming five sites.

One page per kind of customer, each written in that customer's own terms, so a visitor lands somewhere that already sounds like their problem.
The numbers in the copy. Prices, sizes, lead times, the towns you serve. The specifics that make a skeptical reader trust a page are the ones most sites leave out.
One action, everywhere. Whatever your equivalent of "Request bulk pricing" is, it sits in the header of every page and nothing else competes with it.

See what a build includes